Marketing Archive

Story Ideas: The Importance of Technology in Selling Your Home

Changing and improving technology influences nearly every aspect of our lives, so it makes sense that it also affects the way homeowners and their agents market and sell homes. So what are the tools consumers and their agents should...
November 14, 2016

Yes, Realtors® Are Doing Business on Social Media (with More Every Year)

It’s hard to remember, but 20 years ago the internet as we know it was just beginning to take hold. Many businesses (including real estate firms) didn’t even have websites. But those days are long gone. Today, well over...
June 30, 2016

Story Idea—Dos and Don’ts of Viewing Homes—an Etiquette Primer

With spring buying season in full swing, potential homebuyers are flooding into homes they saw on realtor.com® and in person with the help of a REALTOR®. It’s an exciting time, full of possibility and hope,but it is easy to...

NAR President to Congress: Realtors® excited for responsible commercial drone use.

The real estate industry is ready to use drones for marketing properties and other applications, and Realtors® believe those efforts should go hand in hand with a commitment to personal safety and privacy. That’s according to National Association of...
September 11, 2015

Join Us! 2015 Member Profile Twitter Chat & Google Hangout

You have two chances this week courtesy of NAR’s research team to learn more about the latest data on the business activity, characteristics and demographics of Realtors®. The Research team will host a live chat on its Twitter page (@NAR_Research)...

ICYMI: March Pending Home Sales & Lawrence Yun Twitter Chat

As reported earlier today, pending home sales in March increased (1.1%) for the third straight month and remained at their highest level since June 2013. A solid start to the spring buying season. A gradual improvement in home sales...