Story Ideas: Consumers Want Sustainability in Real Estate

According to a new report from the National Association of REALTORS®, 61 percent of REALTORS® reported that consumers are interested in sustainability when it comes to buying a home. The report found that transportation and commuting are the most important environmental considerations consumers take into account, with easy access to highways (82 percent), short commute times and distance to work (81 percent) and walkability (51 percent) stated as very or somewhat important.

NAR President Elizabeth Mendenhall, a sixth-generation REALTOR® from Columbia, Missouri and CEO of RE/MAX Boone Realty, said, “REALTORS® are leaders in the conversation about real estate sustainability, energy conservation and resource efficiency, and we will continue to promote environmentally conscious strategies and best practices that benefit not just our clients, but also our communities.”

Story Springboard

Read NAR’s REALTORS® and Sustainability 2018 Report for more information on the growth of environmentally friendly home features and NAR’s efforts to promote sustainability in real estate. Speak with a recent homeowner in your area about how important energy efficiency was in deciding to buy. Talk to REALTORS® in your community about how they include sustainability in their listings and MLS.