Story Idea: Selling in Winter

Selling a home during the winter months can be an overwhelming undertaking. For most families the holidays are already a stressful time of year, so adding a house sale to the mix is an intimidating prospect. However, there are many advantages to selling a home in the colder months.

Housing inventory is always lower in the winter as many potential sellers take their home off the market to wait until spring. This means that there are fewer listings and much less competition. Decorating a house for the holidays also takes care of the need to improve curb appeal and any home staging. Additionally, winter buyers are also usually incredibly motivated. If someone is visiting open houses instead of spending the holiday season with friends and family, they most likely need to buy a home quickly.

Home For Sale Real Estate Sign in Front of Beautiful New House in the Snow.

Story Springboard:

Check out NAR’s 2016 Profile of Home Buyers and Sellers for information on when most Americans are looking to buy and sell. Speak with a REALTOR® in your area for recommendations they give to clients on selling a home in the winter, as well as trends they see during the colder months. Also, talk with people who successfully sold their home in the winter about any tips or tricks they used.