Story Idea—Real Estate Website Feature Preferences Depend on Generation

It’s no secret that most Americans are searching the Internet during their home hunt. Many flock to sites like® to see what’s available and work best for their family. However, according to the National Association of REALTORS® Real Estate in a Digital Age report, everyone is looking for different things. Of those who used the internet, 83 percent found photos very useful, but photos were more important to younger millennials than any other age group. Additionally, 40 percent found virtual tours very useful; however, when broken down by generation, the number was higher at 45 percent for Baby Boomers and the Silent Generation, while only 36 percent of millennials found virtual tours very useful. Generation differences exist when it comes to using devices in their home search too—58 percent of millennials used an iPhone compared to only 18 percent of the Silent Generation and 35 percent of older Baby Boomers.

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Story Springboard

Review NAR’s Real Estate in a Digital Age report to see how technology is used by both homebuyers and real estate agents. Speak to a REALTOR® to find out how they are using technological tools to connect with clients of all ages. Talk to homebuyers of varying generations to see how they are using technology in their home search.


You can view all of NAR’s Real Estate Story Ideas here or follow the RSS feed here.

Each month, NAR produces a few story ideas for the media, presenting timely topics accompanied with background information and facts related to the real estate market. These housing and real estate story ideas are designed to help media generate content for news stories, hopefully serving as a helpful resource to those in the media looking for stories or new angles.