Story Idea—Need a Realtor®? Ask Your Friends

There can be a lot of anxiety in finding the right person to help you buy or sell a home. After all, buyers will be spending a lot of time with them throughout the process and agents are helping them through arguably one of the biggest decisions of their life. How could anyone possibly find the right one?

According to the National Association of REALTORS®’ latest Profile of Home Buyers and Sellers, potential buyers should talk to friends and family to get their agent suggestions. In fact, 40 percent of buyers found their agent through a referral of a friend, family member, or neighbor (while another 12 percent used an agent they had worked with before). On the seller side, 38 percent found their agent through referrals and 22 percent went with an agent they had previously used.

Group Of Friends Meeting For Lunch In Coffee Shop

Story Springboard

Review data from NAR’s Profile of Home Buyers and Sellers to see how buyers and sellers are finding their agents. Talk to a REALTOR® in your area to see how much business they get from referrals and ask about other ways they are finding clients. Talk to recent home buyers and sellers to see if they are asking for advice from friends, family, and neighbors on whom to work with.


You can view all of NAR’s Real Estate Story Ideas here or follow the RSS feed here.

Each month, NAR produces a few story ideas for the media, presenting timely topics accompanied with background information and facts related to the real estate market. These housing and real estate story ideas are designed to help media generate content for news stories, hopefully serving as a helpful resource to those in the media looking for stories or new angles.